Fake Steve Jobs Unmasked
For the past year, reading the blogger known as Fake Steve Jobs has been a not-so-secret obsession of mine.
Written in the voice of Apple Inc. co-founder and chief executive officer Steve Jobs, Fake Steve has entertained and educated readers while slaughtering more than a few sacred cows of the high-tech business world. He is funny, insightful and more than a little profane.
I call him my guilty pleasure. Fake Steve has become an everyday ritual for me.
The identity of Fake Steve has been debated almost as long as his blog has been in existence. Uneducated guesses have ranged from the real Steve Jobs to a Wired magazine editor to a technology writer from England. All missed the mark.
However, Fake Steve Jobs has been unmasked at last.
An enterprising reporter with the New York Times put bits and pieces of what was known about Fake Steve together and came up with Forbes magazine technology editor Daniel Lyons. When confronted with the evidence, Lyons ‘fessed up.
Fake Steve wrote in Sunday’s blog post: “Well it had to happen. Honestly I can’t believe it’s taken this long. But as you may have heard, I’ve been busted by a newspaper reporter. My cover has been blown. Guy named Brad Stone, who works for the New York Times. Have you heard of him? Well, tip of the hat to you, Brad Stone. You did the sleuthing. You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you’ve ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder.”
A book deal that Fake Steve signed to write a novel (about himself, of course), led to his undoing. The good news, however, is that Fake Steve will continue to write the blog, which the New York Times reporter said was going to be moved to the Forbes Web site.
Fake Steve lives to write another day.
Business news reporter
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment