It looks like Rupert Murdoch’s deal to acquire Dow Jones Inc., publisher of Wall Street Journal, will go through. Some journalists have expressed concern about perceptions that Murdoch meddles in the news coverage of some of his media properties such as Fox News and The New York Post.
But one aspect of the deal hasn’t received as much attention. The historic Dow Jones Industrial Index, which tracks stocks of 30 of the nation’s largest companies, is part of the sale. Mr. Murdoch now has the option of renaming the most important, most reported stock index. How do you like the sound of “Fox News Industrial Average” or “MySpace Industrial Average” or even “Rupert and Wendi’s Stock Index?”
It may sound strange, but we’ve learned how to adapt to new commercial monikers, such as AT&T Bricktown Ballpark, previously SBC Bricktown Ballpark and originally Bricktown Ballpark.