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	<title>The Digital Desk &#187; NewsOK content</title>
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	<link>http://blog.newsok.com/newsok</link>
	<description>Everything you ever wanted to know about NewsOK.com</description>
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		<title>A twitter list for NewsOK staff members</title>
		<link>http://blog.newsok.com/newsok/2009/11/19/a-twitter-list-for-newsok-staff-members/</link>
		<comments>http://blog.newsok.com/newsok/2009/11/19/a-twitter-list-for-newsok-staff-members/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 22:09:38 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=728</guid>
		<description><![CDATA[Creating lists is always fun. So we thought we&#8217;d go ahead and jump into the list creation business and start with a list of NewsOK staff members from our News and Information Center.
We&#8217;ll create more lists in the near future. We won&#8217;t always have a list that&#8217;s so self-serving. I expect that we&#8217;ll create lists ...]]></description>
			<content:encoded><![CDATA[<p>Creating lists is always fun. So we thought we&#8217;d go ahead and jump into the list creation business and start with a<a href="http://twitter.com/#/list/NewsOK/staff" target="_blank"> list of NewsOK staff members from our News and Information Center</a>.</p>
<p>We&#8217;ll create more lists in the near future. We won&#8217;t always have a list that&#8217;s so self-serving. I expect that we&#8217;ll create lists that will serve the info-seeking public on Twitter.</p>
<p>In the mean time, just<a href="http://twitter.com/#/list/NewsOK/staff" target="_blank"> follow our list</a>, and you&#8217;ll know plenty.</p>
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		<title>Places &#8211; exploring interesting spots in Oklahoma</title>
		<link>http://blog.newsok.com/newsok/2009/11/11/places-exploring-interesting-spots-in-oklahoma/</link>
		<comments>http://blog.newsok.com/newsok/2009/11/11/places-exploring-interesting-spots-in-oklahoma/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 14:23:52 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[New content]]></category>
		<category><![CDATA[NewsOK content]]></category>
		<category><![CDATA[Visitor questions]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=715</guid>
		<description><![CDATA[
Last week, we launched a project on NewsOK that has a simple name.
It&#8217;s called &#8220;Places.&#8221;
We launched with nine entries on the Places Web site. We&#8217;re going to add more each week. The goal is stated on the Places home page: &#8220;Accompany The Oklahoman’s writers and photographers as they investigate some of our state’s most intriguing ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://places.newsok.com"><img class="aligncenter size-medium wp-image-714" title="places_header_995x190" src="http://blog.newsok.com/newsok/files/2009/11/places_header_995x190-532x101.png" alt="places_header_995x190" width="532" height="101" /></a></p>
<p>Last week, we launched a project on NewsOK that has a simple name.</p>
<p>It&#8217;s called &#8220;<a href="http://places.newsok.com" target="_blank">Places.</a>&#8221;</p>
<p>We launched with nine entries on the Places Web site. We&#8217;re going to add more each week. The goal is stated on the Places home page: &#8220;Accompany The Oklahoman’s writers and photographers as they investigate some of our state’s most intriguing places — seeing what they see, hearing what they hear and feeling what they feel.&#8221;</p>
<p>We think it&#8217;s pretty cool right now. But we think it will be a really cool site to visit and come back to as we add dozens and dozens of more entries into the site. We&#8217;ve already added one more this week -<a href="http://places.newsok.com/places-architectural-antiques-dead-peoples-stuff-1900-linwood-blvd./article/3416226" target="_blank"> The Architectural Antiques and Dead People&#8217;s Stuff</a>.</p>
<p>We&#8217;ve had some excellent feedback on the project, as well. Most of it is aimed at the lead writer for the project &#8211; Ken Raymond.</p>
<blockquote><p>How enjoyable it was to read such creative writing being used to tell such a  compelling story.  Senior staff writer Ken Raymond did an excellent job of  pulling a sad and dirty story together into a very intense word picture which  read so well that I felt as though I was looking through a camera lens.</p></blockquote>
<p>And there&#8217;s this thought from a very appreciative reader:</p>
<blockquote><p>Your writing is appreciated.  Thank  you!!  Your style reminds me of Rick Braggs “All over but the shoutin”—one of my  favorites.</p></blockquote>
<p>And this one &#8211; another person who read some of the entries in the newspaper:</p>
<blockquote><p>I enjoyed your piece in yesterday’s paper, “Folks of all  stations ride the bus.” It was well-written and interesting. I’ll watch for your  by-line again.</p></blockquote>
<p>We also had one who found us on NewsOK.</p>
<blockquote><p>I am very excited about this new series, Explore at  Places.NewsOK.com.  There is so much to  see and learn about in Oklahoma.  I  applaud your efforts to make it easier.</p></blockquote>
<p>The last person said it perfectly &#8230; &#8220;Explore.&#8221;</p>
<p>That&#8217;s exactly what we are aiming for with this series and this site. We want to explore Oklahoma, and we want to take you with us. We&#8217;re not going to write traditional articles on the places we visit. We&#8217;re going to channel the story-teller in us. We&#8217;re going to use our imagination and tell you what it feels like to be in that place at that time &#8212; what we see, what we smell, what we think.</p>
<p>We&#8217;ll add audio, slideshows and panoramic images as available to help capture the essence of that place.</p>
<p>So even if you&#8217;ve never been locked up at the <a href="http://places.newsok.com/places-cell-no.-21-oklahoma-county-jail/article/3408729" target="_blank">county jail</a>, you can say you&#8217;ve been there &#8211; thanks to <a href="http://places.newsok.com" target="_blank">Places</a>.</p>
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		<title>The birth of the NewsOK Storywall</title>
		<link>http://blog.newsok.com/newsok/2009/09/29/the-birth-of-the-newsok-storywall/</link>
		<comments>http://blog.newsok.com/newsok/2009/09/29/the-birth-of-the-newsok-storywall/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 15:23:14 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[New content]]></category>
		<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=649</guid>
		<description><![CDATA[Web editor Nick Tankersley had an idea a few weeks back. He thought it would be nifty if we told a story in a completely non-linear way &#8212; allowing users to click on a number of different elements and get a different experience each time.
They might get a photo if they click on one block ...]]></description>
			<content:encoded><![CDATA[<p><a href="http://newsok.com/statefair/storywall"><img class="size-medium wp-image-650 alignright" title="storywall" src="http://blog.newsok.com/newsok/files/2009/09/storywall-532x421.jpg" alt="storywall" width="275" /></a>Web editor Nick Tankersley had an idea a few weeks back. He thought it would be nifty if we told a story in a completely non-linear way &#8212; allowing users to click on a number of different elements and get a different experience each time.</p>
<p>They might get a photo if they click on one block of content.</p>
<p>They might get a video if they click on another block of content.</p>
<p>They might get a bit of text if they choose yet another block.</p>
<p>And moments after that idea, the <a href="http://newsok.com/statefair/storywall" target="_blank">&#8216;NewsOK Storywall</a>&#8216; was born.</p>
<p>Nick began working on the database that would feed our first storywall, learning more about the Django framework to feed the application. Multimedia reporters John Estus and Ken Raymond began developing content that would go into the wall, and photographer John Clanton began getting a variety of photos to feed the page.</p>
<p>After some hard work and unforseen obstacles, we launched the<a href="http://newsok.com/statefair/storywall" target="_blank"> first &#8216;NewsOK Storywall&#8217; this weekend as the Oklahoma State Fair</a> came to a close.</p>
<p>Check it out. Let me know what you think.</p>
<p>Personally, I kind of like it. I think it would be interesting to add wall for OU and OSU football games, perhaps the OU-Texas game or the Bedlam battle later this year.</p>
<p>But I&#8217;d like to see if our users think it&#8217;s as nifty as I think it is. Just comment below, <a href="mailto:aherzberger@opubco.com?subject=The%20Digital%20Desk" target="_blank">send me an e-mail</a> or <a href="http://www.twitter.com/aherz" target="_blank">post a message on Twitter</a>. I&#8217;ll listen any way I can.</p>
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		<title>Burning through money: A multimedia experiment</title>
		<link>http://blog.newsok.com/newsok/2009/09/15/burning-through-money-a-multimedia-experiment/</link>
		<comments>http://blog.newsok.com/newsok/2009/09/15/burning-through-money-a-multimedia-experiment/#comments</comments>
		<pubDate>Tue, 15 Sep 2009 20:17:38 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK content]]></category>
		<category><![CDATA[Special coverage pages]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=631</guid>
		<description><![CDATA[
Local Editor Michael Baker and a few members of his reporting team &#8211; John Estus and Bryan Dean &#8211; pulled off a nice multimedia package last week.
They enlisted the help of web editor Nick Tankersley, art director Todd Pendleton and graphic artist Brian Mays to effectively tell the story about the  battle between the Oklahoma ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://www.newsok.com/burningthroughmoney"><img class="aligncenter" title="firefighters" src="http://blog.newsok.com/newsok/files/2009/09/firefighters-532x340.jpg" alt="firefighters" width="532" height="340" /></a></p>
<p>Local Editor Michael Baker and a few members of his reporting team &#8211; John Estus and Bryan Dean &#8211; pulled off a <a href="http://www.newsok.com/burningthroughmoney" target="_blank">nice multimedia package last week</a>.</p>
<p>They enlisted the help of web editor Nick Tankersley, art director Todd Pendleton and graphic artist Brian Mays to effectively tell the story about the  battle between the Oklahoma City firefighters and city officials.</p>
<p>We have three articles, a video interview and four informational graphics to help tell help describe the details of this story &#8212; which range from arguments about excessive overtime pay, contract negotiations and incident rates.</p>
<p>It was an experiment for us. Can we tell an hard news, ongoing coverage piece in a way different<a href="http://www.newsok.com/ongoing" target="_blank"> than we normally do</a>.</p>
<p>We think it worked this time. And we&#8217;ll do something to take it a step further next time.</p>
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		<title>Searching on NewsOK just got a lot better</title>
		<link>http://blog.newsok.com/newsok/2009/09/11/searching-on-newsok-just-got-a-lot-better/</link>
		<comments>http://blog.newsok.com/newsok/2009/09/11/searching-on-newsok-just-got-a-lot-better/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 17:27:34 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[New content]]></category>
		<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=610</guid>
		<description><![CDATA[Search for something on NewsOK.
No &#8230; really. We really want you to search for something on NewsOK.
OK. I&#8217;ll try it. I searched &#8220;Landry Jones.&#8221; You know &#8211; he&#8217;s the quarterback at OU now that Sam Bradford is injured early in the season.
Anyway, take a look at what I saw when I searched &#8220;Landry Jones.&#8221;
I ended ...]]></description>
			<content:encoded><![CDATA[<p>Search for something on NewsOK.</p>
<p>No &#8230; really. We really want you to search for something on NewsOK.</p>
<p>OK. I&#8217;ll try it. I searched &#8220;Landry Jones.&#8221; You know &#8211; he&#8217;s the quarterback at OU now that<a href="http://knowit.newsok.com/sambradford" target="_blank"> Sam Bradford</a> is injured early in the season.</p>
<p>Anyway, <a href="http://www.newsok.com/search?search_what=newsok&amp;search=landry+jones&amp;x=0&amp;y=0" target="_blank">take a look at what I saw when I searched &#8220;Landry Jones.&#8221;</a></p>
<p>I ended up spending a couple minutes watching a<a href="http://newsok.com/multimedia/video/1404943202" target="_blank"> highlights video of Landry Jones</a> as a high school star in Artesia, N.M. We posted that video on Feb. 3, 2008 when he signed to play at OU. I would have watched the entire video, but the music was hurting my ears.</p>
<p>Try your own search on NewsOK. You&#8217;ll find that we &#8230;. (prepare for the understatement of the year) &#8230;. have improved the search process on NewsOK.</p>
<p>A core group of developers and programmers in our Audience Development department spent a lot of time this summer working with other search experts to finally get the types of results our audience has always wanted on NewsOK. Simply put, when you execute a search on NewsOK, you will now get comprehensive and relevant results &#8212; every time. And quite frankly, we couldn&#8217;t always say that.</p>
<p>We can now.</p>
<p>After executing a search, you can refine the search by type of content, dates, author, topics and more. If you&#8217;re looking for a video on NewsOK from 2008, it&#8217;s not hard to find (even if it&#8217;s an obscure highlights video from New Mexico).</p>
<p>We&#8217;re still working out some of the kinks. The launch of our new search is actually a soft launch this week. But we&#8217;re pretty proud of the results so far. That&#8217;s why I&#8217;m singing about it from The Digital Desk.</p>
<p>Let me know what you think about it? Just go to NewsOK and search.</p>
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		<title>Celebrity Watch page grows in content and popularity</title>
		<link>http://blog.newsok.com/newsok/2009/08/27/celebrity-watch-page-grows-in-content-and-poplarity/</link>
		<comments>http://blog.newsok.com/newsok/2009/08/27/celebrity-watch-page-grows-in-content-and-poplarity/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 18:57:19 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[New content]]></category>
		<category><![CDATA[NewsOK Blogs]]></category>
		<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=567</guid>
		<description><![CDATA[I was in a meeting the other day with an OPUBCO Communications Group executive and a couple of others. We were discussing a few items about the way we treat and present content on a variety of our pages.
The Celebrity Watch page on NewsOK came up as an example.
&#8216;That&#8217;s my favorite page on NewsOK,&#8221; said ...]]></description>
			<content:encoded><![CDATA[<p>I was in a meeting the other day with an OPUBCO Communications Group executive and a couple of others. We were discussing a few items about the way we treat and present content on a variety of our pages.</p>
<p>The <a href="http://www.newsok.com/entertainment/celebrity" target="_blank">Celebrity Watch page</a> on NewsOK came up as an example.</p>
<div id="attachment_568" class="wp-caption alignright" style="width: 285px"><a href="http://newsok.com/entertainment/celebrity/paradegallery"><img class="size-full wp-image-568    " title="katherine-heigl" src="http://blog.newsok.com/newsok/files/2009/08/katherine-heigl.jpg" alt="http://newsok.com/entertainment/celebrity/paradegallery" width="275" /></a><p class="wp-caption-text">Katherine Heigl is seen in this image taken from a daily photo gallery on NewsOK.com&#39;s Celebrity Watch page.</p></div>
<p>&#8216;That&#8217;s my favorite page on NewsOK,&#8221; said the executive. He was referring to the layout of the page and the content within.</p>
<p>I can&#8217;t disagree much, either. The truth is, for a sub-section page deep inside NewsOK.com, The Celebrity watch page is loaded with great content.</p>
<p>We have articles from NewsOK and from content partners at the Associated Press, Entertainment Tonight and Parade. We have many new stories every day from those providers.</p>
<p>We also have our our <a href="http://blog.newsok.com/gossip/" target="_blank">Celebrity blogger</a>, focusing on bringing new information every day to our local audience. That blog consistently ranks among the top 5 is daily traffic among those in the NewsOK blog network.</p>
<p>We&#8217;ve just recently added a <a href="http://newsok.com/entertainment/celebrity/paradegallery" target="_blank">daily slideshow through our partnership with Parade</a>.  It&#8217;s a new photo gallery every day full of celebrity fashion or sightings.</p>
<p>New photos, new articles, new slideshows, new blogs and new videos every day &#8230;. it&#8217;s no wonder it&#8217;s a favorite destination for many NewsOK users.</p>
<p>Plus, no where else can you see headlines like this:</p>
<blockquote><p>Quentin Tarantino: Brad Pitt Is My Robert Redford</p></blockquote>
<p>or this:</p>
<blockquote><p>Rachel McAdams: Nudity Shouldn&#8217;t Be A Big Deal</p></blockquote>
<p>You just can&#8217;t get these headlines on the <a href="http://www.newsok.com/business/technology" target="_blank">Technology page in the Business section</a>.</p>
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		<title>Today&#8217;s Paper page is improved and ready for more</title>
		<link>http://blog.newsok.com/newsok/2009/08/20/todays-paper-page-is-improved-and-ready-for-more-traffic/</link>
		<comments>http://blog.newsok.com/newsok/2009/08/20/todays-paper-page-is-improved-and-ready-for-more-traffic/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 18:14:28 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK Redesign - 2008]]></category>
		<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=547</guid>
		<description><![CDATA[We&#8217;ve had a link to &#8220;Today&#8217;s Paper&#8221; on our home page since we redesigned last October.
I thought today would be a good day to bring more attention to that page because we&#8217;ve recently focused on improving the experience once you are there and the experience of actually getting there.
If you are a daily newspaper reader, ...]]></description>
			<content:encoded><![CDATA[<p>We&#8217;ve had a link to <a href="http://www.newsok.com/theoklahoman" target="_blank">&#8220;Today&#8217;s Paper&#8221; </a>on our home page since we redesigned last October.<a href="http://www.newsok.com/theoklahoman"><img class="alignright size-full wp-image-550" title="0820" src="http://blog.newsok.com/newsok/files/2009/08/0820.jpg" alt="0820" width="288" height="597" /></a></p>
<p>I thought today would be a good day to bring more attention to that page because we&#8217;ve recently focused on improving the experience once you are there and the experience of actually getting there.</p>
<p>If you are a daily newspaper reader, you&#8217;ve likely seen more notes in the newspaper driving our readers to the Today&#8217;s Paper page. Those notes have begun appearing more frequently because we&#8217;ve done some development work behind the scenes to make sure the experience on the Today&#8217;s Paper page is a good one.</p>
<p>Basically, the<a href="http://www.newsok.com/theoklahoman" target="_blank"> Today&#8217;s Paper page</a> is designed to showcase articles from that day&#8217;s newspaper in a simple way. It&#8217;s also designed to showcase the multimedia elements (related links, videos, podcasts, slideshows, documents, etc) related to the articles in that day&#8217;s newspaper.</p>
<p>We want this page to be a destination for users wanting a simple experience to see what was in the newspaper. And we also know that many people look for articles on NewsOK.com after getting word that it was in<em> yesterday&#8217;s</em> newspaper. Those stories can sometimes be hard to locate on NewsOK, but they are pretty easy to find on the<a href="http://www.newsok.com/theoklahoman" target="_blank"> Today&#8217;s Paper page</a>. The headlines all appear just as they did in the newspaper, and the stories are organized based on the sections and in order of the pages  where they appeared.</p>
<p>If you know there is a document or a video that went with an article in the newspaper, we can now confidently guarantee that you can find it on<a href="http://www.newsok.com/theoklahoman" target="_blank"> Today&#8217;s Paper</a>, a link that it always found in the sub-navigation of our home page.</p>
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		<title>High school huddle warms up the NewsOK high school coverage</title>
		<link>http://blog.newsok.com/newsok/2009/08/06/high-school-huddle-warms-up-the-newsok-high-school-coverage/</link>
		<comments>http://blog.newsok.com/newsok/2009/08/06/high-school-huddle-warms-up-the-newsok-high-school-coverage/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 21:28:06 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK content]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=493</guid>
		<description><![CDATA[It&#8217;s almost high school football season.  And our sports staff is gearing up for the most in-depth and consistent coverage of high school football that we&#8217;ve ever seen online. 
Watch below, and stay tuned next week for our new high school coverage page. Just remember this &#8211; NewsOK.com is where you can see the inside ...]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s almost high school football season.  And our sports staff is gearing up for the most in-depth and consistent coverage of high school football that we&#8217;ve ever seen online. </p>
<p>Watch below, and stay tuned next week for our new high school coverage page. Just remember this &#8211; NewsOK.com is where you can see the inside information from a staff of full-tme reporters delivering daily information about high school football in Oklahoma.</p>
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		<title>Pharmacy Shooting story continues on NewsOK</title>
		<link>http://blog.newsok.com/newsok/2009/08/03/pharmacy-shooting-story-continues-on-newsok/</link>
		<comments>http://blog.newsok.com/newsok/2009/08/03/pharmacy-shooting-story-continues-on-newsok/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 14:58:10 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK content]]></category>
		<category><![CDATA[Special coverage pages]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=489</guid>
		<description><![CDATA[
The Pharmacy Shooting story gets more and more interesting.
In case you missed it this weekend in The Oklahoman or on NewsOK, the story took another turn with a copyrighted story from The Oklahoman on Sunday.
Reporter Nolan Clay details the three different accounts of the events that Jerome Ersland has told since the day of the ...]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://newsok.com/pharmacyshootings"><img class="size-medium wp-image-490 aligncenter" title="pharmacy_header" src="http://blog.newsok.com/newsok/files/2009/08/pharmacy_header-532x168.jpg" alt="pharmacy_header" width="532" height="168" /></a></p>
<p>The <a href="http://newsok.com/pharmacyshootings" target="_blank">Pharmacy Shooting</a> story gets more and more interesting.</p>
<p>In case you missed it this weekend in The Oklahoman or on NewsOK, the story took another turn with a<a href="http://newsok.com/druggist-jerome-erslands-story-varies/article/3389847?custom_click=lead_story_title" target="_blank"> copyrighted story from The Oklahoman</a> on Sunday.</p>
<p>Reporter Nolan Clay details the three different accounts of the events that <a href="http://newsok.com/topic/PERSON/Jerome+Ersland" target="_blank">Jerome Ersland</a> has told since the day of the shooting. You can see links to key documents, including <a href="http://s3.amazonaws.com/content.newsok.com/documents/y31erslandinterview.doc" target="_blank">excerpts from his police interview</a>.</p>
<p>There&#8217;s not much I can add to this story, other than to say that it&#8217;s easy to identify an important story and quality reporting when you see it.</p>
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		<title>Another man dies on the Internet</title>
		<link>http://blog.newsok.com/newsok/2009/07/24/another-man-dies-on-the-internet/</link>
		<comments>http://blog.newsok.com/newsok/2009/07/24/another-man-dies-on-the-internet/#comments</comments>
		<pubDate>Fri, 24 Jul 2009 21:08:51 +0000</pubDate>
		<dc:creator>alan herzberger</dc:creator>
				<category><![CDATA[NewsOK Blogs]]></category>
		<category><![CDATA[NewsOK content]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/newsok/?p=470</guid>
		<description><![CDATA[We had an article today about a Tulsa man making up news about another athlete.
The news? That one of the atheletes was dead.
The news made it to TMZ.com.
Oh &#8230; the irony. I wrote a couple weeks ago about traditional media outlets and the way it&#8217;s difficult decisions about the breaking news about Michael Jackson&#8217;s death. ...]]></description>
			<content:encoded><![CDATA[<div id="attachment_471" class="wp-caption alignright" style="width: 317px"><img class="size-full wp-image-471" title="beau_taylor" src="http://blog.newsok.com/newsok/files/2009/07/beau_taylor.jpg" alt="Tulsan Beau Taylor began false report about death of fighter" width="307" height="239" /><p class="wp-caption-text">Tulsan Beau Taylor began false report about death of fighter</p></div>
<p>We had an article today about <a href="http://www.newsok.com/tulsan-beau-taylor-began-false-report-about-death-of-ufc-fighter-kimo-leopoldo/article/3387608" target="_blank">a Tulsa man making up news about another athlete</a><a href="http://www.newsok.com/tulsan-beau-taylor-began-false-report-about-death-of-ufc-fighter-kimo-leopoldo/article/3387608" target="_blank">.</a></p>
<p>The news? That one of the atheletes was dead.</p>
<p>The news made it to <a href="http://www.tmz.com" target="_blank">TMZ.com</a>.</p>
<p>Oh &#8230; the irony. I wrote a couple weeks ago about traditional media outlets and the way it&#8217;s<a href="http://blog.newsok.com/newsok/2009/06/26/covering-michael-jacksons-death-inside-the-mind-of-a-newsok-editor/" target="_blank"> difficult decisions about the breaking news about Michael Jackson&#8217;s death</a>. TMZ beat everyone that day, no doubt. But they also beat everyone on this story.</p>
<p>I&#8217;m sure they aren&#8217;t thrilled about that. Nobody wants to get anything wrong, least of all <a href="http://blog.newsok.com/boneman/2009/07/23/the-strange-case-of-kimo/" target="_blank">our own Bout Blogger &#8211; the Boneman</a>.</p>
<p>But the moral of this chapter in the story is in the prankster&#8217;s defense. It pretty much says it all about the age we live in.</p>
<blockquote><p>Taylor, 31, said he was surprised because he posts &#8220;nonsense all the time. I’m always joking around.”</p></blockquote>
<p>Nonsense makes headlines. That&#8217;s why traditional media outlets sometimes move carefully.</p>
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