NewsOK launches new high school sports coverage page — Varsity
High school football practices started last week.
It was Tuesday, to be exact. That was also the same day we launched our new initiative in covering high school sports better than anyone else.
It’s called Varsity, and the main idea is this – we are putting sports reporters on specific coverage areas and blogging about those schools every day. We aren’t structuring our high school sports coverage around events and sports anymore. Instead, we are focusing our coverage in the same ways the fans focus their interests – the schools.
The new coverage solution comes directly from the mind of sports editor Mike Sherman, who hatched his plan early this summer. From there, NewsOK web editors Nick Tankersley and Dane Beavers thought about how to leverage our existing blogs to best accomplish our goals. Add some designers, some marketing professionals and some strong developers, and poof — Varsity is born.
You’ll see that Sherman has thought a lot about how to organize his team of reporters. There are specific pages and specific blogs for all the largest areas of interest around Oklahoma City, plus pages that coverage private schools, Oklahoma City schools (including Douglass, Star Spencer and Millwood) and all the rest (including powerhouse programs like Guthrie to the north, Washington to the south, Clinton to the west and Jenks and Union to the east).
And we’re not done. We will be adding more functionality in the coming weeks. You’ll see the ability to upload your photos, the ability to post to eh page using Twitter and the most updated team and player stats in the state.
In the meantime, become a fan of Varsity on Facebook or follow our blogging network on Twitter.
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