Live from Florida: NewsOK presents breaking news

This week, I’m learning and sharing.

I’m at the Poynter Institute in St. Petersburg, Fla. , where 29 news industry professionals are gathered to share tidbits about what they are trying and what is working in their market.

We have a lot to be proud about what we’ve done at NewsOK.com, so I submitted an idea about a month ago about the way we integrated tools to interact with our audience during breaking news events. You might remember the event as Ice Storm 2009:

A lot of smart people at OPUBCO Communications Group helped invent this method of covering the ice storm, but I intend to take credit for the entire thing.

(OK, just kidding, David Jones, David Morris, Mike Koehler, Tim Money and more).

I do know this. I’m excited about sharing what we’ve done with NewsOK. But I’m even more excited to see the presentations from the 28 other participants, including our own Yvette Walker, who is facilitating the event as a visiting faculty member.

The bottom line is this — we want to succeed in our mission:

To be Oklahoma’s marketplace for information in a manner superior to anyone else in the world.

In order to do that, I’ll spend a week in south Florida … if that’s what it takes.

If you want to follow the Big Ideas, see the live blog from the facilitators.



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