ComicsPRO meeting: DC aims for No. 1
MEMPHIS, Tenn. — DC’s co-publishers Jim Lee and Dan DiDio led a discussion on a variety of topics at the ComicsPRO Annual Members Meeting. They were clear about DC’s goal: to become No. 1 in direct-market sales.
While discussing possible changes to DC’s return policies, DiDio said every DC policy would have to be looked at in light of the goal of moving DC into the No. 1 position.
“Our goal is to beat Marvel,” he said. “We have to see if there are tools we can use to make us No. 1.”
Marvel is not present at this year’s ComicsPRO members meeting.
DiDio said he and Lee said direct market sales remain their primary goal, and described retailers as the “front lines.”
“We don’t step into this role with the idea that we’re closing down comics,” DiDio said. “It’s a turning point. This is the perfect opportunity for change.”
Lee and DiDio both said they appreciate the dedication of direct-market retailers.
“I am your superfan,” Lee said to the gathered retailers.
- Matt Price
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