Transformers join M&M snacks
In a pretty goofy promotional tie-in that nevertheless might be kind of fun, M&Ms is making limited edition M&M’S Strawberried Peanut Butter Chocolate Candies and Snickers Nougabot Bars to celebrate the June 24 release of “Transformers: Revenge of the Fallen” from DreamWorks Pictures and Paramount Pictures, in association with Hasbro, Inc.
Other Transformers-related marketing will include:
* The film’s director Michael Bay will direct a commercial teaming up the M&M characters Red and Yellow with Optimus Prime.
* Bay will become an M&M’S character for a new “Inner M” print ad that will be featured in June issues of Entertainment Weekly, US Weekly and USA Weekend.
* Consumers will be able to join “Red” and “Yellow,” as well as other “Transformers: Revenge of the Fallen” characters on a digital scavenger adventure on www.mms.com, as well as other sites throughout the Web, beginning May 19.
* Kyle Busch’s No. 18 M&M’S car in the NASCAR Sprint Cup Series will sport a special “Transformers: Revenge of the Fallen”-themed paint scheme during the June 21, 2009, race at Infineon Raceway, where Busch won last year.
A quote from a Mars Snackfood Inc. spokesman indicates that M&Ms are the perfect tie-in because the battle between Autobots and Decepticons mirrors the battle between chocolate and peanut M&Ms. I say, no, because neither version of M&Ms are evil, nor do either transform into anything. I will try out these new crazy-flavor M&Ms, though. And, wouldn’t it be cool if they made an M&M that could transform into something? I don’t know how exactly, maybe you put a bunch of them together to make a car. (EDIT: My wife says I’ve missed the point: “They transform in your mouth, not in your hand!” Good thought.)
– Matt Price
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I love these m&m characters. I wish I could find the other colors in transformer “mode”.
Thanks!