An Advertising Age article suggests that the rising price of corn could have an impact on moviegoers. Movie tickets could go up as much as 30%, according to a University of Santa Cruz economist who talked to Ad Age.
“You’re going to see a one- to two-dollar increase in the price of a movie ticket,” economist Ricard Gil said. “And that’s being conservative.”
The rising price of corn means popcorn sales won’t subsidize as much of the cost of going to the movies as it once did.
Roughly 25% of the price of a movie ticket is subsidized by concession sales.
– Matt Price