Vivendi, Activision form new company, aim at No. 1
Will guitars suddenly become a weapon of choice in “World of Warcraft”? Not likely, but the publishers of “Guitar Hero” are joining up with the creators of “World of Warcraft” to make a larger company that looks to rival EA as the largest player in video games.
Here’s what Business Week has to say:
The deal combines Activision, a $1.5 billion maker of the top-selling Guitar Hero, Call of Duty, and Tony Hawk franchises, with Vivendi Games, whose Blizzard Entertainment unit has a huge hit with World of Warcraft. The online fantasy game has 9.3 million members paying monthly subscription fees to play.
— Matt Price
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment