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Media Coverage For The Digital Soul

OU media study kicks off Tuesday with roundtable discussion

Posted by Tiffany Gibson | Published September 25, 2012 at 12:23 pm | Comments 0

In June, I wrote about how The Oklahoma Daily was planning to scale back its print edition and continue as a digital-only publication for the summer. The benefit of scaling back would allow the staff to tinker with work flows and kickoff the university’s year-long study to generate reader feedback.

OU officials reversed their decision about going online-only for the summer, but they moved forward with a reader study. The first discussion is scheduled for 3 p.m. Tuesday in the Governors Room in Oklahoma Memorial Union.

According to the study’s wordpress blog,  the goal of the first session is to learn how readers stay informed about what’s happening on campus. Is it through mobile? Blogs? Web? Print? All options need to be explored.

As someone interested in media and news consumption, I urge students to attend the discussion and help these journalists figure out the best platform to present their work and provide information.

Also, I’m interested to hear your thoughts on the study. Comment below and let me know if you think it’s a step in the right direction for OU student media.

Categorized under: Journalism, Media, Mobile News, Newspapers, Websites

Tagged: campus media, college journalism, college newspapers, digital age, Imagine the future, Journalism, OU, OU Daily, student journalism, student media, student reporters, The Oklahoma Daily, University of Oklahoma

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University of Oklahoma newspaper reverses online-only decision for summer semester

Posted by Tiffany Gibson | Published June 27, 2012 at 2:26 pm | Comments 0

Earlier this month, The Oklahoma Daily announced it it would cancel its print edition for the rest of the summer and focus on online content. Now the university has reversed its decision due to a monetary donation from Student Affairs.

The Daily reports that Student Affairs is giving $4,000 in funding to Student Media after the university received complaints for canceling the summer print edition. The newspaper reports the university has reversed its online-only decision and will use the funds to pay for a yearlong study to help the newspaper generate reader feedback and recommendations.

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Categorized under: Journalism, Media, Newspapers, Websites

Tagged: Oklahoma college newspapers, OU Daily, OU Daily online-only, OU Daily revives print edition, The Oklahoma Daily, University of Oklahoma

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University of Oklahoma newspaper goes online-only for summer semester

Posted by Tiffany Gibson | Published June 21, 2012 at 7:14 pm | Comments 0

Last week The Oklahoma Daily published a story about scaling back its print edition during the summer to save money and revamp its website, OUDaily.com.

The article gave me an idea for a weekend story about how college newspapers are evolving and trying to find a model that will save money and possibly even turn a profit.

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Categorized under: Journalism, Media, Mobile News, Newspapers, Websites

Tagged: Journalism, Newspapers, No summer edition OU, Oklahoma Press Association, OU newspaper, The Daily, The Oklahoma Daily, University of Oklahoma

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Media Overload

Media Overload is a blog that looks at news coverage, digital technology and social networks used in the media industry. It’s a guide to see how new media has shaped storytelling and affected print products, websites, advertising and television networks.



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