Data report: Instagram tops Twitter in mobile engagement, daily users
Some say a picture is worth a thousand words. How about a thousand tweets?
Looks that way.
A new report released Friday shows that Instagram has taken the lead in mobile engagement, topping Twitter for the first time.
According to ComScore, “Instagram had an average of 7.3 million U.S. smartphone users accessing the application every day” in August compared to “Twitter’s 6.87 million U.S. smartphone users accessing the app every day.”
One reason for this could be because some of the most active users on Twitter access the site on desktop, whereas Instagram users are only on mobile devices.
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