Will buying concert tickets online soon get a little easier for Twitter users?

Mashable reports: Twitter users who own American Express cards can get their hands on concert tickets for rock band Soundgarden by syncing their cards and tweeting “#AmexSoundgardenTix.”

American Express’s handle, @AmexSync, will respond and give users an access code to purchase two pre-sale Soundgarden tickets. The deal is part of American Express’s discounts program that launched earlier this year.

According to the Mashable,

The program works like this: Cardholders go tosync.americanexpress.com/twitter to sync their card with their Twitter account. Then, when they tweet various “special offer” hashtags (like “#amexcoffee” for instance), couponless savings are loaded onto their cards.

If you follow those directions, the next time you go to buy one of the featured items at a participating merchant, the savings will be automatically delivered via a statement credit in a few days. Best Buy, McDonald’s, Whole Foods Market and Zappos are among the participating merchants. (See the video below for a further explanation.)

I heard about this program through a post on a work-related Facebook group. So I’d like to get some feedback on how we might be able to do something similar.

How do you think newspapers and media outlets could take advantage of something like this and use it to provide news or information? I’m curious to hear your thoughts. Thanks for sharing below.