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Media Coverage For The Digital Soul

Report: Digital news consumption increasing; young TV audience tuning out

Posted by Tiffany Gibson | Published October 1, 2012 at 11:37 am | Comments 0

Despite a decline in newspaper and magazine readership, television news has been able to hold onto viewers. But a growing platform is now threatening TV’s audience.

The InterWebs. The World Wide Web. The digital space. The online sector. The…OK, I’m done.

Back to my point.

The Pew Research Center released a news consumption report Thursday, analyzing readership on various platforms. The report found that “the changing demographics in the TV news audience are particularly noticeable in the audiences for local and cable news.”

“The overall share of Americans saying they regularly watch local television news has slipped from 54% in 2006 to 48% today – and in that regard it remains one of the news sources with the broadest reach,” according to the report.

Another discovery was that 18-to-29 year-olds who said they regularly watched local news in 2006 has decreased today. Are more people watching online broadcasts for their news?

With the launch of HuffPost Live and with TV stations posting clips on YouTube, it seems like stations might be preparing for an online shift.

When The Huffington Post launched their live streaming service, I questioned whether it might eventually replace TV broadcasts. We’re a long way from that happening, but it’s something to think about as we continue to look at these numbers.

At NewsOK, we’re also experimenting with live streaming broadcasts and Google+ hangouts. In fact, we’re holding hangouts throughout this month on our new live page. Check it out and let us know what you think.

Also, be sure to tune in at 9 a.m. for a hangout with our reporters and business panelists to discuss U.S. energy independence.

Categorized under: Journalism, Media, Mobile News, NewsOK ventures, Newspapers, Social Media, Technology, Television news, Websites

Tagged: digital news, HuffPost Live, magazines, news consumption, NewsOK, newspaper readership, Newspapers, Oklahoma news, online news, online TV viewership, Pew Research Center, TV audience

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Media Overload

Media Overload is a blog that looks at news coverage, digital technology and social networks used in the media industry. It’s a guide to see how new media has shaped storytelling and affected print products, websites, advertising and television networks.



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