What Disney’s buying power says to me
Disney is a buying machine. Buying, buying, buying. Buying it all up. The company is like the Daniel Plainview of the entertainment world, without the craziness (that we know of.) A few years ago, Disney bought Marvel for about $4 billion. That was huge news. Today, Disney is buying Lucasfilm and the entire “Star Wars” property for $4 billion. That’s even huger news (yes, huger)!
And what does it say about Disney’s buying power?
First, it tells me the
company knows how the heck to manage money. They have some smart executives and bean counters, and they’re being put to good use. What’s left for Disney to buy?
Well, they could always give it a go at buying back the X-Men and Spider-Man properties.
Here’s my take on this: Lucasfilm is the property of all properties, besides Disney itself. Disney bought it for $4 billion, which tells me X-Men and Spider-Man are worth a considerable amount less. Maybe $2 billion for both properties? Of course, I’m pulling that value out of my butt, but it sounds fair enough. And once Disney has those properties back, it’ll just make the Marvel brand so much stronger.
But now that Disney owns Lucasfilm, nothing is going to stop them from doing crossovers involving the Star Wars universe and established Disney characters. We already have Star Wars Weekends at Disney World, where we see Disney characters portraying popular Star Wars characters. While it’s an iffy thought to me, personally, it’d make incredible sense for Disney to pilot a new animated series where Mickey is a Jedi.
Then there’s the idea of Pixar-made Star Wars movies and shows, which could actually be really awesome.
What I never, ever want to see, though? A Marvel/Star Wars crossover/mashup. Ugh. I don’t want to ever see Wolverine trying to fight Darth Vader, because that’d be stupid.
Thank you for joining our conversation on Lights, Camera, Reaction. We encourage your discussion but ask that you stay within the bounds of our commenting and posting policy.
Comments
No comments yet.
Leave a comment