“Elevation:” U2 makes Jerry Jones rise to the occasion

 

Bono is a powerful man. Even Dallas Cowboys owner Jerry Jones knows he had to accommodate the lead singer of U2.

In order for U2 to perform at Cowboys Stadium on Oct. 12, the world’s largest video screens that hang in the middle of facility have to be raised to accommodate a stage that includes “The Claw,” which is 164 feet high.

But will Jones raise the screens to accommodate the NFL?

Though soccer players and NFL punters have easily kicked balls off the bottom of the video structure, the screens will remain their current height of 90 feet (5 feet higher than the league requirement) until further notice.

Excuse me, but why all the debate on raising the screens?

Wouldn’t raising the video boards give the people in the cheap seats a more optimum view?

They’re the folks who need it, who deserve it. They’re the ones looking at all those ants playing football below their feet. Bring the big screen a little closer to the common man.

Raising the video screens would offer the best of both worlds at Jerry World.

These high-definition screens have 30 million pixels that stretch roughly 60 yards wide and 25 yards high.

Would raising the structure 30 feet or so suddenly make this monstrosity more difficult to see?

The rich folk already are close enough to see the field. They would simply have to crane their necks slightly higher to see the video board. They could also sneak a peek at one of the 3,000 flat screens mounted throughout the $1.3ish billion facility.

Most important, raising the video screens would help prevent a stoppage in play and potential injuries on the field.

Punts that hit the scoreboard are blown dead, the clock is re-set and the play is repeated.

Kick coverages are part-wind sprint/part-suicide mission. One sequence is exhausting and dangerous enough. No need for a do-over.

NFL officials said they are monitoring this jumbo-monitor situation, but what’s to think about?

Just have commissioner Roger Goodell pound his gavel and deem a structure’s new league-minimum height to be, say, 120 feet — effective Sept. 20, the Cowboys’ home opener against the New York Giants.

Equipment recently was installed that will lower the video screens for other events held at Cowboys Stadium, which falls under the category of “ongoing construction” at the facility.

The screens will be disconnected when they are raised for the U2 concert. Just figure out a way for those boards to remain connected after being raised for NFL games.

What goes down, must come up.

This doesn’t sound all that complicated to me.

Seriously, am I missing something here?



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