What will the Thunder wear?
Thousands have claimed their seats for the inaugural season of the Oklahoma City Thunder.
Just what are they going to see from those seats? And I’m not talking about what kind of team this will be. Improved? Good? Bad? Those sorts of discussions can wait for another day. For now, I’m wondering what the team will look like, and that comes down to the jerseys.
What will the Thunder wear?
Watch my latest video commentary or continue reading below:
The design of the jerseys has yet to be revealed. We’re told that when the team reports for preseason camp in a few weeks, the jerseys will be unveiled, and really, this will be another big moment in the branding of this team.
Getting a name was the biggest moment. That’s how most people will identify this team — by its name — but next in line is the jersey.
There was much wailing and gnashing of teeth about the Thunder logo. Many lamented that it wasn’t good enough, wasn’t cool enough, but really, what the team wears is much more important than the logo it has. Sure, that logo will be used, but the jerseys will be seen so much more.
Think about it. When the Hornets were here, you saw their logo from time to time, but it wasn’t constantly front and center. Their uniforms, on the other hand, were seen all the time. At games. On TV highlights. In news photos.
I have a much clearer picture in my mind’s eye of their home whites with Hornets across the chest than I do of their logo.
And so, the Thunder jersey will be important. Here’s hoping it’s a strong, classic look. Simple color scheme. Clean design.
These jerseys, after all, aren’t going to be seen only by the thousands who’ve bought ticket at the Ford Center. They’re going to be seen by the world.
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Go OKC Potatoes!!!