All the talk Wednesday centered on the nickname and the logo of Oklahoma City’s new NBA team.
The name Thunder is growing on folks.
The logo is not.
Least talked about are the team colors, but frankly, they might be what I like best about the whole shooting match.
The main color, sky blue, is fashioned after the blue on the Oklahoma state flag. It is a little deeper that that state flag blue, though. Look at the T-shirts worn at the announcement ceremony, or check out the ones being sold on the team’s online store. You’ll notice that the blue is a couple notches darker than the color of the flag.
It is not only vibrant but also strong.
That is a unique but grand blend. I like that this blue is the color we’ll see most often in association with the Thunder.
The complementary colors — the yellow and the red-orange — are good choices, too. If the team decides to do special jerseys and use either of those hues as the primary colors, they’ll still look good.
I also like that there’s a nod toward the two major colleges with that red-orange color. Just as Clay Bennett said on Wednesday, it’s not too red and not too orange, and he’s right. Look at it, and you’ll think it’s more red one minute and more orange the next.
Nice touch.
All in all, this team’s color scheme is solid. You can debate the name and the logo all you want, but there’s no need to argue about the colors.
September 4th, 2008 at 6:38 am
Go OKC Potatoes!!!
September 4th, 2008 at 8:01 am
I like the color scheme, and I’m okay with the name, it’s totally appropriate, but the logo looks cartoonish to me.
September 4th, 2008 at 10:50 am
The logo almost looks like a throw-back. I like the name and hate the logo.
September 4th, 2008 at 11:09 pm
I initially hated the logo, and it may be cognitive dissonance forcing me to like it, but it is growing on me. It has a simplicity that is lacking in many of the other NBA logos. I’ve heard many express that they hate the “Thunder” font. I disagree. Sans serif fonts are clean and modern and the words “Oklahoma City Thunder” written out horizontally bring a touch of contemporary sophistication to the identity.
September 7th, 2008 at 11:01 pm
I would have liked to have seen more uniqueness and originality to the logo. Yes it fits in with the current NBA logos, however, I expected something that would stand out, make a statement. It seems to be pretty general and as everyone else puts, cartoonish. Thunder is a strong name, and I would liked to have seen stronger colors to illustrate that. I’m sure some changes will likely occur over the next few seasons. I think it will all grow on us however and gives something for both OU and O-State fans to cheer together about.