The four pillars of the First Lady’s campaign are:
Helping parents make healthy family choices;
Serving healthier food in schools;
Making healthy, affordable food more accessible;
Increasing children’s physical activity.
Since the announcement today, I’ve received e-mails or read about resounding cheers in agreement from organizations that include the American Diabetes Association, The American Academy of Pediatrics, the U.S. Department of Agriculture, the American Medical Association and more.
“The physical and emotional health of an entire generation and the economic and security of our nation is at stake,” Obama said, according to a news release from the USDA. “This isn’t the kind of problem that can be solved overnight, but with everyone working together, it can be solved.”
Recent studies put the health care costs of obesity-related diseases at $147 billion per year, the USDA information stated.
Weighing in from the the pediatrics academy, Judith S. Palfrey, president of the organization that represents 60,000 pediatrician, called rescuing children’s health “a medical and moral imperative” in a news release.
“Over the past twenty years, our nation has seen an alarming rise in the number of our children who are overweight and obese. It will take a concerted effort and thoughtful collaboration to help create healthier communities for children,” she said.
The pediatric academy is asking pediatricians to start calculating the body mass indexes, or BMI, for patients over 2, among other recommendations.
The Let’s Move! campaign is a collaborative and community-oriented effort. Joining Obama for the announcement included local students, members of the president’s Cabinet, Congress members, many of the nation’s mayors and leading representatives from the fields of media, medicine, sports, entertainment and business communities.
~ Lillie-Beth Brinkman (firstname.lastname@example.org)