The campaign hopes to help the teens deal with unwanted text messages from other teens seeking sexual messages, pictures or videos. This also applies to such requests made online.
Teen and their parents are invited to explore a new Web site at www.Thatsnotcool.com.
The Web site offers teens some ways to respond to the so-called “textual harrasment,” among other interesting information.
The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies in issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.
The council is partnering on this new campaign with other agencies, incluing the National Family Violence Prevention Fund.