On Monday, NBC’s ‘The Voice’ to launch new voting app for Facebook

A news release from NBC has details of a new Facebook app for the popular music competition show “The Voice”:

Beginning April 2, when NBC’s hit music competition series “The Voice” (Mondays, 7-9 p.m. and 8-9 p.m. Tuesdays, Central time and Tuesdays) goes live, fans of the show will be able to vote for their favorite artists via a new app that people can add to their Facebook timeline. The app, which enables people to share their viewing and voting with their friends, creates one of the first truly social voting options for any network competition series while providing a deeply engaging experience for fans.

Vivi Zigler, president, NBC Universal Digital Entertainment, and Justin Osofksy, director of Platform Partnerships at Facebook, announced the timeline this weekend.

“What better show to launch a new Facebook timeline experience with than ‘The Voice’?” said Zigler, “This app gives our already socially savvy fans another way to connect and share. From declaring their favorite artist to discovering friends’ preferences to interacting with more content, the app creates a fully social online voting experience.”

With the timeline app, fans will be able to show their support for their favorite teams and artists by casting their vote each week, connecting with their friends and other viewers, tracking their artists and seeing if they made it to the next round. The new app also will allow them to discover new content, including performance videos and blogs. Additionally, people using the Facebook app on their iPhone, iPad and Android devices will also be able to engage with “The Voice” timeline voting app.

“We’ve always watched and talked about TV shows with friends and family,” said Osofsky. “The Voice’s timeline app for Facebook will make it easy for people to do this online, enabling fans to vote for their favorite singers and share their votes with friends.”

“The Voice” returned Feb. 5 with celebrity musician coaches Christina Aguilera, Cee Lo Green, Adam Levine and Oklahoma’s Blake Shelton and Carson Daly as host. Christina Milian joined this season as social media correspondent.

“The Voice” is a presentation of Mark Burnett’s One Three Inc., Talpa Content USA, Inc. and Warner Horizon Television. The series is created by John de Mol, who executive-produces along with Burnett, Audrey Morrissey, Stijn Bakkers and Lee Metzger.

For embeddable clips and full episodes, please visit NBC.com’s official show site.

Find the Voice on Facebook  and or on twitter at @NBCTheVoice and #TheVoice.

~ Lillie-Beth Brinkman (lbrinkman@opubco.com.)

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