The app for the iPad, apparently, turns Facebook and Twitter into a magazine-like format. It pulls in stories and photos from links posted by your friends as well as status updates. It’s going to be fun to play around with it, but right now, its small staff is trying to catch up with its huge success since it launched for the iPad on July 21.
“Flipboard is the worldʼs first social magazine. Inspired by the beauty and ease of print media, Flipboardʼs mission is to fundamentally improve how people discover, view and share content across their social networks,” reads promotional material on its website, www.flipboard.com.
Robert Scoble has detailed the rise and (temporary) fall of Flipboard on his blog at http://scobleizer.com. He also interviewed the app’s creator on video, which includes a demonstration of how it works.