Old Swarovski name, New Jewlery Collection
Vanessa Swarovski Piedra, the great-great-granddaughter of Swarovski Corporation founder Daniel Swarovski, launched a jewelry collection this fall featuring Swarovski crystals under her own brand, VSP. Swarovski Piedra plans for VSP to extend beyond jewelry with candles, crystal-studded pashmina scarves, throw blankets and crystal-adorned furniture.
The collection consists of shimmery bracelets featuring tiny crystals that can link together to create necklaces or belts, crystal pendants hanging from cords, and even children’s pieces. It’s a fresh look to her family’s heritage in the fine jewelry business.
VSP, which debuted this fall at the Dallas Apparel and Accessories Market Show, is already being carried by several boutiques across the country and this spring will be available in Macy’s Herald Square location in New York City, Swarovski Piedra said in an interview with an AP writer.
The pieces range from about $60 to $600. Swarovski Piedra isn’t too worried about the effect of the ailing economy, saying that crystal jewelry allows people to get a quality item without the cost of more expensive fine jewelry.
-Crystal VanZandt (fashion intern)
