Can’t suck it in, guys? Get the man girdle

man-girdle-2.jpgGuys, you’ve the manbag and mantyhose.  Are you ready for the man girdle, or mirdle?

A London department store launched the shapewear this week, according to the Associated Press. The sleeveless tank tops and long-sleeve T-shirts are infused with a special blend of Spandex, nylon and polyester so you have less jiggle around the middle. Don’t think you’re going to look like you suddenly developed six-pack abs.

Control underwear will be available later this year.

“It makes waists look trimmer, improves posture and helps men get into the latest slimmer-fitting suits,” said Gavin Jones, head of the Australian company Equmen. “Men are under a lot of pressure right now to perform financially, socially and romantically. Why shouldn’t we have the same products that women have had for years to make us feel better?”

Equmen’s undershirts promise “to do for guy’s chests what Spanx have done for flabby female thighs.”

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Italian prince likes his clothing style, thinks others will too

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With apparel sales spiraling and luxury goods about as attractive as poison ivy,  who in the world would even think about getting into the fashion business?

Italy’s prince Emmanuel Filiberto of Savoy, that’s who. He dubbed his clothing line Prince of Italy. It also bears the arms of his royal family. I guess he didn’t want any confusion about which line was his.

“I have always been very demanding about clothes and I told myself I would like to wear the clothing I created,” he told the gossip weekly, Di piu.

The summer collection will be in stores soon, and though he’s not the designer, he said the clothes will be designed “under my instructions and according to my style.”

Sounds like a prince of guy.