Dawn, a new fragrance by Sarah Jessica Parker.

The fragrance, described as a soft floral inspired by morning, sunrise and first sunrays, sells for $58  at Ulta, Penney’s, Sears,  Kohl’s and on HSN. A 1-ounce bottle is available for $38.  To be included in the drawing, e-mail your name and address to fashionmatters@opubco.com. Deadline is April 3

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Here’s a cute idea from JC Penney. Last year during the holiday season it launched the Beware of the Doghouse campaign in an attempt to put an end to thoughtless gife-giving.. Of course, the campaign was aimed towards men. What gets men in the doghouse more than anything else? Bad gifts. But that’s another story.

Anyway, the campaign is back just in time for Valentine’s Day. It comes with a push Feb. 6-13 reminding men about the kind of gifts — can you say jewelry? – women like to receive.

During the holiday season, www.bewareofthedoghouse.com received more than 1 million hits the first couple of weeks, and more than 7,000 people were digitally put in the Doghouse.

The Web site relaunched Jan. 29, allowing women to upload a photo and instantly put someone in the Doghouse. The video is a bit long, but take a look here.