Marc Jacobs … no celebs at his fashion show
New York Fashion Week started today and I plan to bring you as much information as I can. Here’s an interesting item from the Houston Chronicle about the Marc Jacobs show, which typically is a star-studded affair that draws the ire of guests and fashion editors because of its ridiculously late starts.
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American fashion designer Marc Jacobs has stopped inviting stars to sit in the front row at his runway shows – because they distract the audience.
Superstars such as Madonna, Eva Mendes and the Olsen twins are regulars at the designer’s annual shows, but Jacobs has vowed to turn his back on the world of celebrities.
And the style guru admits he made his decision after last year’s exhibition – when the Material Girl demanded a seat without being invited.
He tells Style.com, “I’m not into the celebrity thing … like we used to. That’s boring. We’re not going to have celebrities. Last season, we had two celebrities … one because Lady Gaga was doing our party, and she didn’t even make it to her seat because we started the show before she got there.
“And one was Madonna. She came backstage, and I was like, ‘What do you do with her now?’ Because it’s not like she was invited. She just called and said she was coming, and we weren’t holding the show for her. She just came, and that was it. There are certain things I can’t control.
“We used to have all the celebrities and people there, and I think that at that moment in time, that’s what people loved. It generated so much press and at a certain point it was like, ‘Did anybody actually watch the show?’”
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Comments
Rachel,
I read the same story about celebs being paid. If that’s true, then no celebs on the front row should mean big savings and the price of clothes goes down! Maybe all designers will follow Marc’s lead. Wish I was in NYC for Fashion Week. Second year of staying at my desk because of budget. But I’ll follow it closely.
Linda
This is interesting in light of an article I read on a fashion blog the other day. I wish I could remember where I saw it — who knows if it’s accurate or not — but it was discussing the amount of money that certain celebs are PAID to sit in the front rows at certain fashion shows. Rihanna was purported to rake in the most cash, with other celebs only getting airfare, accommodations, hair & makeup comped. Those that actually were paid were receiving tens of thousads of dollars. The first thing that came to my mind was, if this is an actual practice, how much do the shows themselves cost to put on?
Anyway. All that to say — if designers are shelling out the big bucks to lure in celebs and thus assure some amount of publicity, then Marc Jacobs must be saving some serious cash by refusing the celebs front-row status!