Mardi Grape … hot new color of 2010
Mardi Grape ... the color of 2010, according to Color Marketing Group
It was just about three weeks ago that the Pantone Color Institute named turquoise the color of 2010.
Now comes word from the Color Marketing Group that the hot new color for 2010 is grape. If you want to be specific, it’s Mardi Grape.
Color Marketing Group, a leading international organization of color design professionals, has been predicting color trends for 47 years.
Mardi Grape is a crossover between purple, brown and gray. It’s a transfer from fashion with European roots, according to the color association. Chosen by hundreds of color professionals as CMG’s 2010 Next Color, Mardi Grape used to be a fashion color. Now, it’s all set to be the year’s star color for everything else.
“Purple has been with us for a while now, but the big story today is that we’re seeing purple as a neutral for the very first time, said James Martin, president of Color Marketing Group. “This purple is browner and grayer, a neutral we can love long-term. These days everyone is seeking versatile colors with staying power. Colors used to be the focus while neutrals were the understudies. Today, neutrals are the lead performers, chameleon colors that shift and change.”
According to CMG, look for these additional color trends in 2010:
Red – Reds are strong with pink intuition; bright and clean with energy and excitement – a clean pop to go with neutrals.
Orange – A rich, sophisticated color that moves away from earth-based colors to an optimistic orange, seasoned with a touch of gray.
Yellow – A greener, more natural yellow, softened with gray.
Green – Optimistic and uplifting, a clear and bright accent green with a slight shift toward blue.
Blue – A saturated blue with gray influences; rich without being too luxe.
Beige-Brown – A true chameleon to complement darker hues, it can be either matte or metallic.
Neutral-Gray – Gray with a touch of purple, drawing inspiration from mineral, concrete and steel.
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Although I don’t think that grape will be a color much used in large swaths such as the wall pictured in your article photo, it’s a nice designer accent to the gray which is the “new neutral”, which I am seeing used a lot.