Taylor Swift goes 3-D on InStyle cover
Taylor Swift on the cover of InStyle
Taylor Swift seems to be unstoppable. She took home four CMA awards, including Entertainer of the Year, at the County Music Association Awards on Wednesday.
She’ll top that by appearing on the December cover of InStyle. In 3-D, no less. Readers who hold up the cover to their Web camera will see Swift spring to life surrounded by snowflakes in a 45-second video that ends when she signs her autograph across the screen, according to Women’s Wear Daily.
“We’re using this in an interesting way; it will bring the issue to life,” said managing editor Ariel Foxman.
Inside the issue, 3-D technology continues as 25 participating advertisers and each brand will have a 30-second customized video that pops out of a gift box. Ads will also have a click-to-buy e-commerce feature, it said in WWD.
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