Estee Lauder to shut down Prescriptives brand
Estee Lauder is doing away with its Prescriptives brand effective Jan. 31, according to Women’s Wear Daily.
“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Fabrizio Freda, president and chief executive officer, The Estée Lauder Companies.
Prescriptives was launched in 1979. Years ago, I wore Prescriptives’ custom-blended foundation, but I have since found other makeup that I prefer. But if you’ve got favorite products, stock up now.
I wonder what cosmetics lines will fill the empty retail space? What brands would you like to see move into Dillard’s and Macy’s?
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