Fashion Week: Ann Taylor on the runway
Ann Taylor spring 2010 runway show in New York. AP PHOTO
NEW YORK (AP) — A familiar name to a broad consumer base took a slot at New York Fashion Week among the sometimes cult designers: Ann Taylor.
The retailer that boasts 320 stores in the U.S. — maybe at a mall near you — landed Thursday night at the New York Public Library behind the Bryant Park tents as it tries to retool its images beyond standard career clothes.
“We’ve all been working really hard to reinvent the brand,” Lisa Axelson, senior vice president of design, said in an interview before the show. “We want to get the news out that Ann Taylor is changing. … We’re breaking the myth of what we used to be. A lot of the feedback we heard from market research was that the impression was that we were clothes my mom would wear. Now we’re for the crazy, busy stylish working woman.”
The first look to the last indicated a shift to a more trend-aware customer. A taupe trench coat with a soft silk flounce touched on the contrasting feminine-masculine look on other runways, as did the fully tiered purple strapless dress that was paired with a black cashmere boyfriend cardigan.
The difference at this show is that the styles are either available now or will be before the holidays; the designer collections were previewed spring.
Ann Taylor spring 2010 runway show in New York. AP PHOTO
Actress Vanessa Williams had a seat in the front row and was wearing a teal-blue sheath — a color that already had emerged as a Fashion Week trend.
“I don’t follow fashion but I appreciate it and extract what I think is me,” Williams said. “When you’re older, you know what works for your body and what you’re comfortable in, but I’ll update it.”
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