Gap rips old jeans styles and introduces 12 new styles
Gap's new Curvy jeans
Gap has been in the news lately. And the news hasn’t been about sales, profits or stores. This is news that I think you’ll find interesting. It’s about jeans. Twelve new denim styles.
Check out the story, especially if you’re a fan of Gap jeans or if you’re always on the hunt for that perfect pair of jeans.
NEW YORK (AP) — Your favorite Gap jeans are gone. What they’ve been replaced with, boasts executive vice president of design Patrick Robinson, are jeans “that will change your life.”
The retailer literally scrapped every single pattern it had for jeans, ranging from infant to adult, and started again from scratch. Some of the nicknames for the new 1969 Premium Jeans styles are the same, including “Curvy” and “Long and Lean,” but the cut, fabric, washes and fit are different.
Prices are a little higher too: They start at $54.50 for men’s and $59.50 for women.
For women, the rear view was important — it’s the first thing a woman checks out, says Rada Shadick, Gap’s senior director of technical design. Eliminating gaping backs at the waist, extra pouches at the top of the inner thigh and getting rid of any “back drag,” volume that goes from the seat to the top of the rear thigh, were all priorities.
For men, it’s all about comfort, so there is still room in the thigh. Robinson personally favors the slim-leg “Authentic” cut, and says he made it a priority to turn Gap’s jeans into a premium denim collection.
“Gap was giving you jeans for only one part of your life — the casual. Denim has changed,” he says. “I now need jeans for casual, brunch with friends, going to a bar, going on a date and going to work, and so do you.”
Gap Long & Lean jeans
Gap Perfect Boot jeans
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Comments
I personally liked the old style jeans as they fit better and wear like iron. The new styles do not fit all types of figures. I like them a little looser in the thigh area and the new style goes in at the knee and then flares out on the boot cut. The long and lean turned out to be way too long. The pair I have now is a little straighter and looser through the thigh. Please go back to the old style…
Wow ! Thats a great news. I have this news in my blog and provided your link. I think all GAP lovers will love this