Beyonce and Tina Knowles launch Sasha Fierce clothing line
Beyonce at the 9th annual BET Awards.
Beyonce and her mother Tina Knowles plan to launch a new junior apparel label called Sasha Fierce for Dereon, just in time for the back-to-school buying frenzy, according to Women’s Wear Daily.
The company looks to capitalize more on Sasha Fierce by using the name of the singer’s alter ego and third album, “I Am … Sasha Fierce.” The collection pays homage to the singer’s world tour.
The line will include sportswear and accessories. The jewelry, shoes and eyewear are really over the top, Tina Knowles said, while the clothing is a bit more subdued to make the accessories pop. Look for a one-shoulder dress, black bodysuit, fake leather jacket with oversize collar, leggings and destructed jeans with mesh and lace details lining the ripped material.
The collection is in addtiion to the Dereon junior label. The new line is edgier and trendier and reflects Sasha Fierce’s daring and outgoing attitude, Tina said. The line will be available at Dillard’s and Macy’s.
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