Calvin Klein jeans campaign airs in NYC taxis
Taxi riders are getting a cheap thrill during Fashion Week. This week, the Calvin Klein Jeans Spring 2009 advertising video is being broadcast on more than 5,400 New York City taxi television screens. The video has already been viewed more than 100,000 times on both calvinkleinjeans.com and calvinklein.com. By Friday, when Fashion Week rolls to an end, it’s estimated that the video will air another 460,000 times in the taxis.
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