Italian prince likes his clothing style, thinks others will too

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With apparel sales spiraling and luxury goods about as attractive as poison ivy,  who in the world would even think about getting into the fashion business?

Italy’s prince Emmanuel Filiberto of Savoy, that’s who. He dubbed his clothing line Prince of Italy. It also bears the arms of his royal family. I guess he didn’t want any confusion about which line was his.

“I have always been very demanding about clothes and I told myself I would like to wear the clothing I created,” he told the gossip weekly, Di piu.

The summer collection will be in stores soon, and though he’s not the designer, he said the clothes will be designed “under my instructions and according to my style.”

Sounds like a prince of guy.




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