RED Hearts, a new trendspotting service by teens for teens
Here’s something worth a look if you’ve got teen girls or nieces. “RED the Book” editor Amy Goldwasser, with I Heart Daily, has launched RED Hearts, a national trendspotting service for teens by teens.
RED Hearts correspondents are the writers and reporters on fashion, beauty, news and entertainment for a teenage audience.
Beginning today, RED Hearts will be available for free every Thursday, Saturday and Sunday through February. Readers can visit www.redthebook.com or www.iheartdaily.com, or subscribe to the I Heart Daily newsletter, for style and culture recommendations.
Written by a team of 58 published “RED the Book” authors reporting from both coasts and everywhere in between, RED Hearts’ goal is to fill the void in the teen market by providing girls ages 13 and older with recommendations on everything from acne treatments to how to find just the right Bob the Builder-Gossip Girl balance when wearing flannel.
“RED Hearts puts a name to one of the great truths of being a teenager — they look to each other before anyone else for advice. What are you listening to? What are you wearing? Where did you find that?” said Goldwasser. “After nearly three years of immersion in the lives of hundreds of teen girls, I found that every one of them is a natural critic, every day. They’re endlessly curious about what’s next. RED Hearts gives their first-hand opinions, their wildly varied interests and voices and wit, a national media outlet.”
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