Is she or isn’t she?
Although the president bailed out the automakers last week, there does not seem to be any “bailout” plans in the making for design houses.
Many companies are trying to cut back costs even if that means finding alternatives to showcasing their latest in the tents at Bryant Park for Fall 2009. Vera Wang, DKNY, and J. Mendel, to name a few, have already announced their decisions to find a smaller presentation.
Now, designer Betsey Johnson is following in their footsteps and has opted to show her Fall 2009 collection in her Manhattan showroom. This cuts the cost by 50 percent, reports Glamour magazine.
In addition to cutting costs on the runway, the Betsey Johnson house alluded to a much more recession-friendly line in a recent interview.
“Ms. Johnson is planning a limited-edition design collaboration with a retailer that will likely launch in the fall.” CEO Chantal Bacon said.
She didn’t disclose which retailer, but it’s assumed to be either H&M or Target.
Would you like to see Betsey Johnson at a Target near you?
-Crystal VanZandt (fashion intern)
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