A few weeks back, I went to a Business Expo at a local campus.
It was advertised as an event to showcase local businesses and employers to students new to campus.
A restaurant and a retail store were taking applications. Most of the other vendors were banks pitching free student checking services.
The table that attracted the most students was stacked high with pizza boxes. But instead of gooey pepperoni, each box contained bank brochures, a package of Ramen noodles and a small bag of microwave popcorn.
Of course, students grabbed those freebies — “free” being the operative word here. Did that bank have better terms for students? Who knows?
We all like to think we’re getting something for nothing. That’s why I buy some of my cosmetics during “Free Gift!” events at the department store. But not all lipsticks are created equal. And very few banks are able to turn a profit with “free” services.
What do you think? E-mail me at firstname.lastname@example.org
Susan Simpson, Education Writer