Some motorists had a rough start to the work week, running over metal that had arisen from the pavement on the Belle Isle bridge near I-44 and NW Expressway in Oklahoma City. Officials blamed the incident on the bridge’s age (comforting, huh?) and extreme heat. I took my Jeep Wrangler for a cruise of the area around lunch Monday and shot the above video with my iPhone 4.
Good Morning America saw the video, called us and asked to use the footage on Tuesday morning’s show. I’m sure they used about 5 seconds.
Soapbox time: you don’t need expensive cameras, just use the camera with you. I had a Canon 7D and Sony HVR A1U with me. But the iPhone was the most practical for that shot. The still frame of the worker on the highway turned out to be the money shot. I use my Vado cameras all the time, especially as bumper or b-roll cams.
At the end of the day, the video you have is better than the video you don’t have.
A lot has been released, announced and proclaimed the past few weeks – Final Cut Pro X, Lytro and Red Epic posts. So as the tech changes, so does the game.
I watched “PressPausePlay” at deadCenter a few weeks ago (minus the RG of the RGB). To paraphrase something I heard in that film – technology comes first. Jimi Hendrix wouldn’t have become famous without the electric guitar. The tech comes before the person, the genius, the moment.
As tech evolves it’s all about what we do with it.
As Bart Conner says, “Why not me?”
As Boone Pickens says, “Who are you going to bet on? Bet on yourself.”
Both are good interviews, by the way.
A lot of people are ripping Apple and FCPX. But somewhere, someone is gonna do something really cool with it. As someone who edits primary for online, the new FCPX sounds perfect to me, mostly for its speed (no more audio sync, no more rendering, no more Compressor or Mpeg Streamclip). I’m not worried about labels of “iMovie Pro” just show me what it lets me do. I’ll figure it out from there.
It’s not just the technology (which will always evolve), it’s what you do with it.
So here’s the quote from this article that I think is important:
Editing is going to become one of the most important, sought after skill sets in the next five to 10 years. I think we’re going to see such an incredible amount of data coming in, to the likes of which we’ve never seen before that editors are going to become one of the most important job positions out there.
This is from Chase Jarvis’ blog, a photographer/videographer I admire. Smart guy. Mucho talented. Read his blog everyday.
1. Shoot what you love.
2. Pimp that work.
People can smell whether you love what you’re shooting or not, love what you’re pimping or not, love what you’re doing or not. So you might as well effing love it for real. It’s all you’ve got.
Mr. Ersland granted The Oklahoman’s Nolan Clay an interview. NewsOK’s Grayson Cook shot the above video, combined with provided surveillance footage – of the new crime and previous shooting.
We use Brightcove at OPUBCO. I’m a big fan of Jeremy Allaire, CEO of Brightcove. In my opinion, many of his business strategies have been brilliant.
Brightcove has grown from just another video platform to a leading solution for many very large media companies. They have consistently rolled out upgrades.
We don’t fully utilize their APIs, I’m hoping we can change that this year. This means more live video and better streaming solutions across mobile devices. And it means distribution across other platforms such as Livestream and YouTube.
I also admire Allaire’s thoughts on leadership. I believe there is a needed creative area between black and white. But some people simply need everything structured.
Jeremy Allaire: “Those even became tenets for me in terms of my management style — a kind of laissez-faire approach to allowing people to self-direct and peer-collaborate to figure things out and get things done here. That attracts a certain kind of person. There are other people who can’t thrive in that — they need things spelled out, they need their five tasks.”