We use Brightcove at OPUBCO. I’m a big fan of Jeremy Allaire, CEO of Brightcove. In my opinion, many of his business strategies have been brilliant.
Brightcove has grown from just another video platform to a leading solution for many very large media companies. They have consistently rolled out upgrades.
We don’t fully utilize their APIs, I’m hoping we can change that this year. This means more live video and better streaming solutions across mobile devices. And it means distribution across other platforms such as Livestream and YouTube.
I also admire Allaire’s thoughts on leadership. I believe there is a needed creative area between black and white. But some people simply need everything structured.
Jeremy Allaire: “Those even became tenets for me in terms of my management style — a kind of laissez-faire approach to allowing people to self-direct and peer-collaborate to figure things out and get things done here. That attracts a certain kind of person. There are other people who can’t thrive in that — they need things spelled out, they need their five tasks.”
“Fortunately, as the audience grows, the industry matures. The concept of the stand-alone viral video is finding itself eclipsed by more companies coming to realize that creating content for a central brand and working to build the audience for that brand should take precedence. That’s why, in 2011, it seems inevitable that the notion of “viral video” as a core element of the industry will fade away. The funny cats and footballs to the groin will never disappear from YouTube, but the focus instead will be on the creation of recognizable brands, producing sustainable content that can be connected with advertisers.”
I agree with Mashable’s statement:
“Smartphones have had the capability to record video for a very long time — and the hottest phones on the market all include the ability to record and upload HD footage. Still, we haven’t seen mobile video take off quite the same way as photographs.”
Despite most everyone’s phones having video and access to Facebook and Twitter – you still don’t see much video sharing on social media locally. Maybe in 2011?
What’s the difference between the big screen in your living room, the smaller screen on your laptop or the tiny one in your pocket?
YouTube, the video site owned by Google, is in talks to buy Next New Networks, a Web video production company, according to two people briefed on the discussions. The acquisition would be YouTube’s first major foray into producing original content, and shows how intently YouTube is focused on offering professional shows, not just amateur videos and other short clips