We have been producing nine videos every day for over 50 screens located at local Circle K and Buy For Less locations. Three :30 and six :15 segments about local, regional, national headlines and topics.
In somewhat of an effort to become more efficient, we are taping them in one take, which amounts to a 2-3 minute segment, then cutting in post for the smaller segments. Inside The Oklahoma building we have flat screens that display videos and TV programming. We have been posting this 2-3 minute segment on those screens, on NewsOK.com and on the upcoming NewsOK YouTube relaunch.
Most of the NewsOK video views come from within the articles. We look at what articles are getting views and try to match videos with those articles – if it adds value. But we’re not totally relying on article views. There will be additional online programming later this year and a revamped web page to better showcase that programming.
I hadn’t been to Science Museum Oklahoma since it was the Omniplex. Only thing I really remember about the place was the dark room where you would jump against the wall to leave an image.
SMO is way more cool now. Had fun on this shoot with Angi, Paige and Kyle. The staff at SMO was outstanding to work with.
For this week’s show we went to the National Weather Center in Norman. Angi and I interviewed Rick Smith who is great to work with.
I’ll post pictures later, but behind the scenes this shoot went less than flawless. Another case of checking your gear before you leave the shop. And probably checking it again to be certain.
For as many times as I’ve interviewed Rick – we chat with him via phone or Skype during severe weather for updates on NewsOK.com – this wasn’t my best interview or segue into the interview with Rick. But he’s a champ for working with the media and getting out the word and mission of the NWC.
Latest episode of NewsOK TV. On location. Floating around the Bricktown Canal courtesy my new friends at the Bricktown Watertaxi.
Here’s the latest episode of NewsOK TV, a weekly look back at videos on NewsOK.com. The show airs on Cox Channel 7 each Saturday, then replays throughout the following week.
Behind the scenes: there was a varicose vein segment in this episode that I simply couldn’t get through. I’m a real pro like that. C’mon, the words are on the teleprompter. It’s not hard. Of course we tape it so the final edit looks, uh, more polished. Or as much polished as I can be.