Lost Remote’s take:
“A groundbreaking device? Not really, but for $99 and seamless integration with all your Apple devices, not a bad addition to your living room. And for local stations, one more fragment in the fragmenting world of television.”
My colleague Eric Boehs’ worst fears were realized Tuesday.
He got to work. But didn’t have his iPhone. Nor his newly purchased iPad.
Surely he hadn’t left them on top of his car when leaving for work.
Surely he hadn’t put them into a box while loading up trash for “big trash” day in Oklahoma City.
Good thing Eric had Mobile Me so he could track his missing iProperty as it moved around Oklahoma City.
Hooters. Motels. An afternoon chasing down the missing iHardware, with videographer Kyle Roberts capturing the drama.
Watch and enjoy. And be glad it’s not you.
UPDATE: Last night, Gizmodo picked up the story. We also uploaded the video to YouTube and it’s beginning to take on a life of its own.
The Gizmodo article, by Rosa Golijan, has had numerous responses and posts as people read and watch the story, and then chime in.
The YouTube version has had about 5,000 views.
The video received 3,907 views on NewsOK yesterday to rank as the site’s second-most viewed video. And it wasn’t posted until late Wednesday afternoon, and not promoted to the home page lineup until the evening. It was shared on Facebook and Twitter throughout the evening.
It’s received several hundred views as of early Thursday morning on NewsOK.
More and more info is going mobile. From the NY Times:
Apple has bought Quattro Wireless, a mobile advertising company, Quattro said on Tuesday. The price was about $300 million, according to a person briefed on the deal.
The purchase, announced in a post on a Quattro company blog, marks Apple’s first move into the advertising business. It will put the company into direct competition in the mobile ad market with Microsoft, Yahoo and Google, which in November agreed to acquire AdMob, another mobile advertising network, for $750 million. That acquisition has attracted antitrust scrutiny from the Federal Trade Commission. Apple had also been interested in buying AdMob, according to people with knowledge of that deal.