1 of 4 Google searches on YouTube
Video is major part of the Web and YouTube dominates Web video. ComScore has a report that says video search on YouTube accounts for 25 percent of all Google searches.
Google owns YouTube, by the way. But the report says even separated, YouTube would be the second largest search engine.
Read the report and TechCrunch’s analysis of the report here.
Video search on YouTube accounts for a quarter of all Google search queries in the U.S., according to the latest search engine numbers from comScore. Its monthly qSearch report, which was released on Thursday night, breaks out the number of searches conducted on YouTube. If it were a standalone site, YouTube would be the second largest search engine after Google. More searches are done through YouTube than through Yahoo, which has been the case for the past few months.
YouTube is growing up
CNet has a good look at how and why YouTube is changing its approach towards advertising, and towards user-submitted content.
In the past week YouTube has announced it will auction off search terms as part of an ad program, called Sponsored Videos, designed to enable anyone to expand the viewership of their videos. YouTube also said last week it obtained rights to post full-length movies produced by a large film studio, Metro-Goldwyn-Mayer. What this means is that YouTube has given up on the idea that user-generated content can be a successful standalone business. It’s about time.
YouTube and AOL are both deciding that people eating crickets is not the path to gold. The novelty of the absurd has its place, but it’s not what you should hang your video views and ultimately bank accounts on.
The truth is the ability of user-generated content to generate lots of cash has been in doubt for a long time. Most of the video-sharing companies that challenged YouTube two years ago have been restructured or switched business models. The most recent evidence came Saturday when TechCrunch reported that AOL will shutter the company’s lightly trafficked video-sharing service, AOL Video Uploads.
Video of man trapped in elevator; his comments
So yesterday one of the big stories was how this nearly decade old video of a man trapped in a NY elevator was an Internet sensation. It’s everywhere, from YouTube to the New Yorker, which had the original scoop I suppose.
Here is the footage, then below is Nicholas White’s interview about spending 41 hours in an elevator. Those bells would drive you nuts.
