We’ve been working the past couple weeks on a corporate video to be included with the Newspaper Association of America’s report on newspapers doing video.
In February 2008, Internet users viewed 10 billion videos, a 66 percent increase over February 2007, according to comScore, a leading Web measurement firm.
Meanwhile, local online video advertising was a $400 million business in 2007, according to Borrell Associates.
While still a small percentage of total and local online advertising, online video represents an enormous opportunity for newspapers to grow revenue and audience.
“Zooming In on Online Video: A Development & Growth Guide for Newspaper Web Sites” is intended to help newspapers of any size develop profitable video applications. As competition heats up for online video mindshare, newspapers have an excellent opportunity to leverage their skills and content and capture an even larger share of online advertising spending.