Dave Morris » pre-roll http://blog.newsok.com/davemorris From the laptop/iPhone of the Director of Video Mon, 15 Apr 2013 16:04:40 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 What kind of video advertising works? http://blog.newsok.com/davemorris/2009/01/04/what-kind-of-video-advertising-works/ http://blog.newsok.com/davemorris/2009/01/04/what-kind-of-video-advertising-works/#comments Sun, 04 Jan 2009 05:32:38 +0000 davemorris http://blog.newsok.com/davemorris/2009/01/04/what-kind-of-video-advertising-works/

The pre-roll.

One hundred percent Black Angus Beef. This tasty beef is…

Yeah, we’ve all heard that pre-roll on NewsOK about a million times now.

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The pre-roll.

One hundred percent Black Angus Beef. This tasty beef is…

Yeah, we’ve all heard that pre-roll on NewsOK about a million times now. Good work on the VO, Angi.

But guess what, pre-roll advertising works. Check out this article from Beet.tv:

In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we’ve been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of display advertising.

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