Starbucks will now serve up an everyday brew. Hmmm, and I thought the lattes I ordered there were of the everyday variety already. This seems a little too marketing driven.
But you can get a free cup tomorrow.
“To celebrate the launch, it will give away free 8-ounce cups of Pike Place Roast — named after its first store in Seattle’s famed public market — at more than 7,000 U.S. stores from 11 to 11:30 a.m.”
Now we’re talking.
Starbucks recently opened a location at Britton and Broadway, diagonally across from the OPUBCO building. I know I spend enough money at the McDonald’s across the street, and I certainly buy my share of Starbucks at any number of their locations.
Seems the everyday variety coffee is a big deal to Starbucks. They embargoed the story on their web site. I doubt they care that word has leaked out.
Here’s more on the coffee:
“Chairman and Chief Executive Howard Schultz touted Pike Place Roast for its bold flavor, smooth finish and “subtle, rich flavors of cocoa and toasted nuts.”
It will be freshly roasted, hand-scooped, freshly ground and brewed in small batches that sit for no longer than 30 minutes. It will be brewed, both regular and decaf, alongside rotating coffees of the week, and sold by the whole bean for $9.95 per pound.”
Apparently this is why Starbucks shut down its stores for a few minutes in February: to train its baristas.
