Sometimes on NewsOK you’ll see various advertising that is beyond the usual tile or banner. You may have seen the Oklahoma City Philharmonic or a choir “walk out” on the screen of your browser.
We use a green screen in the 7th floor studio, similar to what you see on the local TV stations’ weather segments. You can see in the above picture (click for larger image) Brad Belyeu with a cut-out basketball (yes, basketball) on his head. The newest walk-out ad is more of a “peel-away” ad that you’ll see at the top right corner of your browser.
The Thunder basketball bought this form of advertising on NewsOK and we’ll have it online soon.
Brad is a season ticket holder to the Thunder. We spent about an hour in the studio earlier this week working on this shot. Todd Fraser used C-stands usually meant for lights or shades to work as a window that pushes down; then draped it in green to keep the green screen effect.
Why the redesign? We produce 10-15 videos most days. They quickly rotate off the NewsOK home page. So the video landing page needed updating to better showcase the video library we’re growing.
- Featured videos up top. We have four of them.
- Latest or most recent videos are listed in order beneath the featured videos.
- Programming grid. On the right side of the video page you’ll find today’s programming. All of the videos on this page are taped, so the times you see are when we expect the videos to be posted online.
Clicking on the navigation will take you to specific video topics: news, business, sports, etc. On those pages, you’ll find (what else?) videos about news or sports or business, starting with the most recent up top in the play area and continuing with more videos down below. In the middle are the most popular videos as clicked on by you the user.
We also gave the video templates a new look. It’s much more like a YouTube video page. On the right side of each individual video, you’ll find related articles and related videos for more browsing.
Angi Bruss and I knocked up some quick Sooner headlines today. It’s a “format” you’ll be seeing more soon.
The video page on NewsOK will receive a new look, likely later this week. Angi and I will showcase various videos you should pay attention to, watch, know about, laugh at, or whatever.
We churn out about 10-15 videos a day. Unfortunately some good stuff rotates off the home page pretty quickly sometimes. The redesign aims to present video in an easy to use manner, but also to showcase our better stuff.
Oklahoma’s largest Web site just launched its 10th redesign.
It’s Scott Horton…