<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Dave Morris &#187; espn</title>
	<atom:link href="http://blog.newsok.com/davemorris/category/espn/feed/" rel="self" type="application/rss+xml" />
	<link>http://blog.newsok.com/davemorris</link>
	<description>From the laptop/iPhone of the Director of Video</description>
	<lastBuildDate>Mon, 15 Apr 2013 16:04:40 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.5</generator>
		<item>
		<title>ESPN.com to redesign, feature more video</title>
		<link>http://blog.newsok.com/davemorris/2008/11/10/espncom-to-redesign-feature-more-video/</link>
		<comments>http://blog.newsok.com/davemorris/2008/11/10/espncom-to-redesign-feature-more-video/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 19:29:02 +0000</pubDate>
		<dc:creator>davemorris</dc:creator>
				<category><![CDATA[broadband]]></category>
		<category><![CDATA[Dave Morris]]></category>
		<category><![CDATA[disney]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/davemorris/2008/11/10/espncom-to-redesign-feature-more-video/</guid>
		<description><![CDATA[<p>Saw this last month, just now got around to reading it.</p>]]></description>
				<content:encoded><![CDATA[<p>Saw this last month, just now got around to reading it.<br />
Looks like ESPN.com will launch a redesign in January, this according to <a href="http://www.paidcontent.org/entry/419-econsports-espncom-to-do-video-centric-revamp">paidContent.org</a>.<br />
<blockquote><p>ESPN.com is slated to get a major redesign this January, John Skipper, the sports networks’ EVP of Content, told ContentNext Media’s EconSports conference. In a Q&#038;A with NYT TV sports and business reporter Richard Sandomir, Skipper said that the revamp will be video-centric, including a larger video player and a new navigational scheme. He also talked about ESPN’s various content platforms, including how important (yet still nascent) ESPN360 is, how ESPN The Magazine is faring in the horrid economy, and even what the company would do better than NBC Universal (NYSE: GE) if it got the Olympic bid. </p></blockquote>
<p>
ESPN says it posts between 125 and 150 video clips a day. I mean, that&#8217;s just showing off. But it does illustrate their depth of content and the partnerships they have with the major sports leagues, notably excluding the NFL and its footage.
<p>
By comparison, NewsOK cranks out and posts around 100 video clips a week.
<p>
Here&#8217;s my favorite quote from this article, and one I applaud big-time, as they talk about getting rights to the Olympics from NBC:<br />
<blockquote><p>&#8220;We (ESPN) don’t believe we’re serving sports fans by making them wait four or five hours to see an event, which is why we show Euro soccer in the afternoon, and we just got rights to cricket in India, which we think will be a good product for 3 am. We’re not anti-time zone in our company, and we know that there are lots of sports fans up at all times of the day.” </p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.newsok.com/davemorris/2008/11/10/espncom-to-redesign-feature-more-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Thunder climbs in ESPN power poll</title>
		<link>http://blog.newsok.com/davemorris/2008/11/03/thunder-climbs-in-espn-power-poll/</link>
		<comments>http://blog.newsok.com/davemorris/2008/11/03/thunder-climbs-in-espn-power-poll/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 20:33:24 +0000</pubDate>
		<dc:creator>davemorris</dc:creator>
				<category><![CDATA[bmw]]></category>
		<category><![CDATA[espn]]></category>
		<category><![CDATA[jackie cooper]]></category>
		<category><![CDATA[jackie cooper bmw]]></category>
		<category><![CDATA[nba]]></category>
		<category><![CDATA[thunder]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/davemorris/2008/11/03/thunder-climbs-in-espn-power-poll/</guid>
		<description><![CDATA[<p>I missed last night&#8217;s game as the Thunder won its first game ever.</p>]]></description>
				<content:encoded><![CDATA[<p>I missed last night&#8217;s game as the <a href="http://newsok.com/thunder-earns-first-win/article/3318579/?custom_click=lead_story_title">Thunder won its first game ever</a>.
<p>
ESPN ranks all 30 NBA teams each week in Mark Stein&#8217;s power poll. With last night&#8217;s win, the <a href="http://sports.espn.go.com/nba/powerranking?season=2009&#038;week=1&#038;lpos=spotlight&#038;lid=tab1pos1">Thunder climbed to No. 27</a>. My Lakers are now No. 1.
<p>
Jackie Cooper BMW sponsors our post-game videos. We tape these at the Ford Center after each home game, and will likely tape some in the studio following the road affairs.
<p>
Damon Fontenot shot last night&#8217;s game, he then taped Berry Tramel and Darnell Mayberry breaking down the Thunder&#8217;s win. Jackie Cooper BMW provided us with a 30 second broadcast commercial. He were able to get a high res file to upload and cut it to a :15. We then included it with the opening animation, with a JC BMW bumper graphic &#8211; as you&#8217;ll see within the first 30 seconds of this video.
<p>
<embed src="http://services.brightcove.com/services/viewer/federated_f8/713321302" bgcolor="#FFFFFF" flashVars="videoId=1896192048&#038;linkBaseURL=http://www.newsok.tv/?titleID=1896192048&#038;playerId=713321302&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="400" height="272" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
]]></content:encoded>
			<wfw:commentRss>http://blog.newsok.com/davemorris/2008/11/03/thunder-climbs-in-espn-power-poll/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ESPN video note in USA Today</title>
		<link>http://blog.newsok.com/davemorris/2008/05/25/espn-video-note-in-usa-today/</link>
		<comments>http://blog.newsok.com/davemorris/2008/05/25/espn-video-note-in-usa-today/#comments</comments>
		<pubDate>Sun, 25 May 2008 16:51:19 +0000</pubDate>
		<dc:creator>davemorris</dc:creator>
				<category><![CDATA[espn]]></category>

		<guid isPermaLink="false">http://blog.newsok.com/davemorris/2008/05/25/espn-video-note-in-usa-today/</guid>
		<description><![CDATA[<p>This is a good example of what we&#8217;re trying to do at OPUBCO.</p>]]></description>
				<content:encoded><![CDATA[<p>This is a good example of what we&#8217;re trying to do at OPUBCO. Video is not a set length or format. Use the medium of online to its strengths. More companies are, such as ESPN:<br />
<blockquote><p>ESPN&#8217;s Kenny Mayne, known for droll humor, is finally getting his own series. It just won&#8217;t be on TV.</p>
<p>Instead, Mayne Street is one of at least six new ESPN series that will appear only online later this year. Another, featuring ESPN Radio&#8217;s Eric Kuselias, will be called Eric&#8217;s Got Issues, although he won&#8217;t have many issues with, say, viewers noticing he&#8217;s having a bad hair day &#8212; the series will only appear on cellphones.</p>
<p>Online shows, compared with regular TV series, has some advantages: They can be watched at any time and run any length &#8212; the new online shows might average 3-4 minutes.</p>
<p>John Zehr, senior vice president for ESPN Digital Media, says the new show &#8220;isn&#8217;t just TV moving to online.&#8221; But, he says, they could end up moving the other way: &#8220;Some may graduate up to TV.&#8221;</p>
<p>Like MMA Live, a weekly series on mixed martial arts that&#8217;s just been launched at a time when TV channels are warming to the sport. Other online series will include ESPN researchers in Stats Masters as well as The Talent Combine, where aspiring sportscasters will try to win viewers&#8217; online votes. &#8220;It&#8217;s our version of American Idol to find the next digital talent,&#8221; Zehr says.</p>
<p>Don&#8217;t laugh. ESPN.com&#8217;s video views &#8212; measuring how many times video are accessed &#8212; increased from 250 million in 2004 to 1.2 billion last year and are up another 36% this year. In office cubicles, watching online videos beats working.</p>
<p>&#8211; Michael Hiestand</p></blockquote>
]]></content:encoded>
			<wfw:commentRss>http://blog.newsok.com/davemorris/2008/05/25/espn-video-note-in-usa-today/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
