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	<title>Dave Morris &#187; content that works</title>
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		<title>One Night in&#8230; Ciao Italia</title>
		<link>http://blog.newsok.com/davemorris/2008/02/25/one-night-in-ciao-italia/</link>
		<comments>http://blog.newsok.com/davemorris/2008/02/25/one-night-in-ciao-italia/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 04:52:09 +0000</pubDate>
		<dc:creator>David Morris</dc:creator>
				<category><![CDATA[content that works]]></category>
		<category><![CDATA[dan patio dalton]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[italian]]></category>
		<category><![CDATA[naa]]></category>
		<category><![CDATA[newspaper]]></category>
		<category><![CDATA[orlando]]></category>
		<category><![CDATA[pasta]]></category>
		<category><![CDATA[patio]]></category>
		<category><![CDATA[paul kamp]]></category>
		<category><![CDATA[restaurant]]></category>
		<category><![CDATA[sea bass]]></category>

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		<description><![CDATA[<p>Here&#8217;s the real reason newspaper execs come to the NAA Marketing conference in Orlando &#8211; or any conference.</p>]]></description>
				<content:encoded><![CDATA[<p>Here&#8217;s the real reason newspaper execs come to the NAA Marketing conference in Orlando &#8211; or any conference. To network. To meet, greet, boast, learn and most importantly ask questions.
<p>
<a href="http://www.contentthatworks.com/main/team.html#dan">Dan &#8220;Patio&#8221; Dalton</a>. It you&#8217;re in the media biz, you probably get his emails. He is a one-man marketing machine, with a personal brand: an image of himself on his porch. I&#8217;m not kidding.
<p>
But everyone knows Patio Man. And he&#8217;s always at these conferences. So he runs into Kelly Fry, OPUBCO Communications Group Vice President for News and Information Center (now that&#8217;s a title!), and me on the trade show floor and demands we spend 30 seconds with him. He can be a pest, but that&#8217;s the mark of the good salesman I guess. He is tenacious. We give him the 30 seconds and his product is solid. In fact we have used <a href="http://www.contentthatworks.com/main/index.html">Content That Works</a>, his company, for a while now.
<p>
However, he convinces us to join him and his co-workers and the <a href="http://www.contentthatworks.com/main/team.html#paul">company CEO Paul Kamp</a> for dinner. So now we have an adventure on our hands as they say we are headed to a hole-in-the-wall Italian restaurant located somewhere in an Orlando strip mall.
<p>
How could this go wrong, right?
<p>
Of course we roll in, nine strong, and grab a corner table. Place is packed. Mostly with locals I think. I&#8217;m not sure how anyone else would know about this place. Paul is a former restaurant/food critic outta Chicago, so we kinda trust he knows his pasta. In fact, he breaks down the difference between North side and South side pasta (alfredo vs tomato, sorta).
<p>
But we don&#8217;t get pasta. We order the special, the sea bass. I&#8217;ve never had sea bass. In fact, I&#8217;m not sure I want sea bass in Oklahoma. It&#8217;s great though. Really top notch fish. Served with potatos cut lengthwise. I usually try to include a price, but Paul and Dan ordered for the group so I didn&#8217;t get a good look at the menu.<br />
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