Saw this last month, just now got around to reading it.
Looks like ESPN.com will launch a redesign in January, this according to paidContent.org.
ESPN.com is slated to get a major redesign this January, John Skipper, the sports networks’ EVP of Content, told ContentNext Media’s EconSports conference. In a Q&A with NYT TV sports and business reporter Richard Sandomir, Skipper said that the revamp will be video-centric, including a larger video player and a new navigational scheme. He also talked about ESPN’s various content platforms, including how important (yet still nascent) ESPN360 is, how ESPN The Magazine is faring in the horrid economy, and even what the company would do better than NBC Universal (NYSE: GE) if it got the Olympic bid.
ESPN says it posts between 125 and 150 video clips a day. I mean, that’s just showing off. But it does illustrate their depth of content and the partnerships they have with the major sports leagues, notably excluding the NFL and its footage.
By comparison, NewsOK cranks out and posts around 100 video clips a week.
Here’s my favorite quote from this article, and one I applaud big-time, as they talk about getting rights to the Olympics from NBC:
“We (ESPN) don’t believe we’re serving sports fans by making them wait four or five hours to see an event, which is why we show Euro soccer in the afternoon, and we just got rights to cricket in India, which we think will be a good product for 3 am. We’re not anti-time zone in our company, and we know that there are lots of sports fans up at all times of the day.”