Dave Morris » advertising

What kind of video advertising works?

davemorris — Sun, 04 Jan 2009 05:32:38 +0000

The pre-roll.

One hundred percent Black Angus Beef. This tasty beef is…

Yeah, we’ve all heard that pre-roll on NewsOK about a million times now. Good work on the VO, Angi.

But guess what, pre-roll advertising works. Check out this article from Beet.tv:

In an interview with earlier this month, Vizu CEO Dan Beltramo confirmed what we’ve been hearing for a while now: Pre-roll is the most effective method of brand advertising online. Period. And he has the numbers to back it up; in a food item campaign Vizu analyzed, pre-roll had six times the brand lift of display advertising.

Using the green screen

davemorris — Fri, 26 Dec 2008 13:22:27 +0000

Sometimes on NewsOK you’ll see various advertising that is beyond the usual tile or banner. You may have seen the Oklahoma City Philharmonic or a choir “walk out” on the screen of your browser.

We use a green screen in the 7th floor studio, similar to what you see on the local TV stations’ weather segments. You can see in the above picture (click for larger image) Brad Belyeu with a cut-out basketball (yes, basketball) on his head. The newest walk-out ad is more of a “peel-away” ad that you’ll see at the top right corner of your browser.

The Thunder basketball bought this form of advertising on NewsOK and we’ll have it online soon.

Brad is a season ticket holder to the Thunder. We spent about an hour in the studio earlier this week working on this shot. Todd Fraser used C-stands usually meant for lights or shades to work as a window that pushes down; then draped it in green to keep the green screen effect.

FBI Friday

davemorris — Sat, 12 Apr 2008 04:34:28 +0000

Today was typical yet nothing routine in the OPUBCO Studios. The local FBI director stopped by this afternoon for an interview with Bryan Painter. See Sunday’s editions.

We also taped segments for an upcoming Cold Case OKC story, next week’s DnA segment on, well, trash, and a few pieces for the advertising department to show to potential clients.

We don’t just shoot and edit video for the newsroom. We also facilitate video production for OPUBCO’s marketing and advertising departments. And that’s cool to me that we’re not just one dimensional. A lot of media balk at doing anything that isn’t “journalism.” But I doubt the public cares, and shooting video is shooting video. Writing is writing. It’s just done in different ways to accomplish different purposes. And I think video production is fun. For editorial or marketing or advertising purposes.

And isn’t it good to have fun with your work?