We have been producing nine videos every day for over 50 screens located at local Circle K and Buy For Less locations. Three :30 and six :15 segments about local, regional, national headlines and topics.
In somewhat of an effort to become more efficient, we are taping them in one take, which amounts to a 2-3 minute segment, then cutting in post for the smaller segments. Inside The Oklahoma building we have flat screens that display videos and TV programming. We have been posting this 2-3 minute segment on those screens, on NewsOK.com and on the upcoming NewsOK YouTube relaunch.
Most of the NewsOK video views come from within the articles. We look at what articles are getting views and try to match videos with those articles – if it adds value. But we’re not totally relying on article views. There will be additional online programming later this year and a revamped web page to better showcase that programming.